
For nonprofit leaders and development staff ready to grow reliable, recurring revenue through stronger donor relationships.
Date: March 31 | Time: 2:00 – 3:00 PM | Format: Paid Live Workshop
Most nonprofits know individual giving matters — but building a program that actually retains donors and grows over time is a different challenge. This session walks you through the essential elements of a strong individual giving program: donor engagement, storytelling, segmentation, and retention.
You'll leave with a practical, step-by-step plan you can begin implementing right away.

• Design a donor engagement journey that leads to first-time, repeat, and recurring gifts
• Build practical storytelling strategies that motivate donor action
• Segment individual supporters for personalized, relevant outreach
• Identify retention strategies that dramatically increase lifetime donor value
Executive Directors managing development without a dedicated fundraising team
Development Directors looking to deepen donor relationships and improve retentionsponsibilities
Nonprofit leaders who want more predictable, recurring individual giving revenue
Staff ready to move from reactive fundraising to an intentional donor engagement system
Sarah Barton is the founder of Nonprofit411 and a fundraising growth partner who helps small nonprofit teams build reliable donor revenue through simple, sustainable fundraising systems.
25+ years of nonprofit leadership and fundraising experience
Helped organizations secure and manage more than $17 million in gifts and grants
Creator of Fundraising for Small Teams, a proven system helping Executive Directors build reliable donor revenue without relying solely on grants or events
Mentor, trainer, and host of the Nonprofit411 Podcast
Sarah believes fundraising should feel strategic, human, and doable. Through her training and mentorship, she helps nonprofit leaders move from scattered fundraising efforts to clear systems that build strong supporter relationships and long-term financial sustainability.

A confirmation and access link will be sent upon registration.
Yes — recordings of live workshops will be emailed to you after the session. If you are accessing the workshop through a classroom portal, you have access to the recording at anytime within the portal.
Yes, all slides and worksheets will be sent in the follow-up email. If you are accessing the class through the classroom, you can download the files directly in the classroom.
If it's not what you expected, we'll make it right. Full refund within 30 days. We may follow up to learn how we can improve.
A computer or device with a stable internet connection. Access details will be sent upon registration.

We believe in doing business with integrity — and that means honoring your investment and your time.
If a session or program isn't what you expected, request a full refund within 30 days of purchase.
We may reach out to learn how we can do better.